Someone flipped a switch on the topic of “3D” in 2009. Then, during CES in January, 2010, 3D was suddenly on everyone's mind as multiple 3D TVs, Blu-ray players, and TV channels were announced.  In every industry from movie production to consumer electronics, the subject of 3D has been a main topic of discussion.  Topics like Digital Cinema, Digital Cable and HDTV have begun to settle down and forward thinkers are now wondering what 3D means to their businesses.  It is difficult to think of a topic that is catching fire across this many parts of the digital entertainment value chain.

While many people still wonder out loud if 3D is just a fad the way it was in the past, a growing number of people are well beyond this controversy – and they are putting their money where their mouth is.  Investments are being made all across the board.  Yet, in the wake of CES 2010, the industry also knows that much work is yet to be done.  The engineers know this all too well. 

This report covers the value chain from the production, distribution and exhibition of 3D movies to the ways companies are planning and offering 3D to the home.  This edition greatly expands coverage of the issues that face the industry to make 3D successful in the home.  Market issues and technologies are explored - both essential to understand if one intends to take advantage of the opportunities in digital 3D.  This report is 158 pages, with 114 illustrations and 17 tables.

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